In the second quarter of 2025, the top entertainment channel in Indonesia was Deddy Corbuzier , whose podcast and talk show format achieved a 24.7% reach, engaging over 17.5 million households. He was followed by major media outlets like TRANS7 OFFICIAL and Indosiar , highlighting how traditional TV brands have successfully migrated to digital platforms. Meanwhile, in the "People & Blogs" category, the podcast CURHAT BANG Denny Sumargo took the top spot with a 20% reach.
: A leading female creator famous for her energetic vlogs and family-oriented content. Rans Entertainment
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Indonesia has a massive mobile gaming culture.
The line between entertainment and commerce has blurred entirely in Indonesia. Content creators are shifting toward interactive live-streaming formats. Live shopping videos on platforms like TikTok Shop and Shopee Live are treated as variety entertainment shows, where hosts use high energy, comedy, and flash sales to keep hundreds of thousands of viewers hooked simultaneously. In the second quarter of 2025, the top
Dance challenges and short-form comedy are staples for the younger generation. Music: From Dangdut to Global K-Pop
Creators utilize short-form video to mock daily situations, such as dealing with strict parents, school life, or commuting in Jakarta. : A leading female creator famous for her
Affordable smartphones and mobile data packages have made video streaming accessible to both urban centers like Jakarta and remote rural villages.