: It provides European customs, market surveillance authorities, and environmental agencies a localized point of contact.

If required, carefully peel the IMEI sticker from the box or note it down on a printout of your purchase receipt.

If your Samsung device develops a fault covered under warranty, the process is simple:

When you trade in an old Samsung phone for a discount on a new model, the trade-in kit often has a return label addressed to PO Box 12987, Dublin. The IMEI is used to verify that the device you promised to send matches the one received.

: It is the official mailing address for safety issues, warranty inquiries, and formal correspondence in Ireland.

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It is registered in Dublin, Ireland, allowing Samsung to handle EU-based consumer compliance and inquiries. Is it for Product Returns?

Your IMEI is not as sensitive as your credit card number, but it is a unique identifier. When you send it to Samsung PO Box 12987, you are protected by GDPR (General Data Protection Regulation) if you are in Europe. Samsung is required to:

If you have recently examined the fine print on the back of a new Samsung Galaxy phone, TV, or home appliance, you may have noticed the address "PO Box 12987, Dublin, IE" printed alongside the device's IMEI and serial numbers. This address serves a precise legal and administrative purpose for Samsung's operations within the European Union.

The responses from other users and experts universally confirm that this is a standard feature of authentic Samsung devices. One commenter replied: "Samsung registers their office in Dublin, Ireland for tax purposes. And they also have two factories in Vietnam that supply Galaxy phones globally." Another user reassured the poster by sharing, "I bought my phone at a samsung store and it has the dublin address too."

This address is the official Samsung Electronics European Regulatory Compliance Hub located in Blackrock, County Dublin, Ireland. This designation fulfills statutory European Union consumer laws, meaning its presence alongside your is a primary indicator that your device is a genuine European-spec product.